What exactly goes into a garbage can with the price tag of a mid-sized luxury sedan? Lets just say that Kaveh Mamari, founder of Renew, had a vision to make the Mercedes-Benz of trash bins. He did this by adding LCD screens equipped with Wi-Fi capability in order to relay real-time information regarding world news, stock markets, advertisements, and much more. In addition, each bin is made of a durable material that can withstand deadly bomb blasts. Last, but certainly not least, these trash bins also have a separate slot for paper recycling in order to keep world a bit greener place. Perhaps people will have more time to separate their paper recycling from the rest of their trash while catching up on their shows that are being played from the side of the trash bin, or in this case, 'trash bomb shelter'.
Looking a bit deeper, there is certainly a higher value, or CVP, attributed to the idea. Independent of the price tag, the newly designed trash bins may help keep cities cleaner because individuals may be more inclined to approach these bins. Additionally, the LCD screens may be a game-changer in terms of how information is delivered to individuals who are always on the move. These may also be of value to the advertisement industry, as they will offer them a completely new avenue to get word out about their products and services.
Some may argue that this product may be the next Segway, yet others may say this idea is as dry as 'individually wrapped peanut butter slices'. Here is my assessment of how this products may fare based on Rogers' four factors to determine the likelihood of success:
Compatibility: In term of its use as a trash can, this product will fit right in. The concept of integrating computer screens to deliver media to the public is still unique, and I think it will fare well with foot traffic.
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| www.fastcoexist.com/1679281/the-wi-fi- enabled-bomb-proof-trash-can-of-the-future |
Complexity: The end users (trash creators, us) will be able to pick up on using these trash bins fairly easily. Conceptually, it will be an obstacle to overcome at first for many because they we have never seen such an upscale trash bin before.
Trialability: Based on the article, the bomb trials were done in the deserts of New Mexico. This suggests that trails are feasible, however, it is still quite expensive to blow up a $50k trash bin to confirm that it's outer shell will withstand blasts.
Observability: This is the factor I have the most reservations for. Observing trash generation, and this new trash bin's effectiveness will be challenging in my opinion, what are your thoughts on this one?
Although the idea does seem a bit out of the ordinary, municipalities such as the London government have already signed multi-decade contracts with Renew to have hundreds of these trash bins installed throughout their streets by 2012. I am very interested to see how far these bins come along in the States, what are your thoughts on this product's expansion potential? Do you see Renew making an appearance in the emerging markets at all?
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