Google is set to revolutionize the way people get information on the go. Google plans to release their Heads-Up Display Glasses to the public by the end of the year. The descriptions of what these glasses can do look like they came right out of a spy movie. There will be a screen overlay that will bring up a digital layer over what you see through the glasses, informing you of your surroundings and acting somewhat like a smart phone that sees exactly what you do.
The glasses will have wireless internet, run on the Android operating system, have motion sensors, GPS, and a camera. Amazingly enough, sources say that the glasses will be priced at a somewhat reasonable price between $250 and $600, right around where high-tech smart phones are currently priced.
These glasses could literally change the way one sees the world. One will be able to see all the businesses in the vicinity, their ratings, the deals they have, and probably a plethora of other things. Additionally, with the Android operating system, one could do just as much as they could on their iPhone or other smartphone. Controlled by nods and buttons on the frames of the glasses, this gadget could just be the next big thing.
Obviously, not only is there a possibility for revenue from the glasses themselves and the 3G or other data plans that go along with them, the possible revenue from ads and other sources are huge. Going to Prahalad and Krishnan's ideas on IT allowing businesses to make changes, Google's glasses may be the next step in completely personalizing the mobile device experience for users.
Looking at the N=1;R=G model, Google's glasses will definitely provide an individual experience for everyone one of its users. Literally seeing exactly what the user is seeing, Google will be able to tailor the experience to whoever is wearing the glasses, wherever they are (as long as there's 3G). If an individual frequents Steakhouses, then walking down the street, the glasses may alert him to the top rated, award winning steakhouse that he is about to pass by. Additionally, the ads that a user may see could be personalized through microtargeting to an extreme. Looking at the user's past locations, areas, and if linked to a Google account, even their internet browsing history, the glasses would be able to highlight areas that the user would more likely be interested in. Having such specifically tailored results would be difficult, but if any company has the information to accomplish this, Google would be the one.
As competitors such as Apple are also venturing into the area of wearable computing, Google needs to make efforts to not only be the first to the market, but also produce a quality product that will change the way people live. They need to have a product in a way that will make people wonder how they ever lived without it. Just as smart phones have aided the boom in social media and on the move communication, wearable computing that works well may be the next thing to take the market.
These glasses are not the most stylish and may burden the people who wear it, but the sacrifices that we make to have information at our fingertips is just one that people are willing to make. Compared to my old, small Motorola Razr V3s, my iPhone is pretty big, heavy, and not the prettiest gadget to have in my pocket at all times but I have come to accept that it has become such a vital part of my life and that even a day without it seems impossible at this point. Will this be what happens with Google's glasses? Maybe one day everyone will be walking around, sending messages, finding people, and exploring the world with these on.
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